Description: Red Bull X Aim Labs booth activation at Crunchyroll Expo 2022 to hype up the VALORANT aim training simulator & Campus Clutch 2022.

Challenge: Finding Valorant focused cosplayers and players to attend the event to hype up Red Bull Campus Clutch & the Aim Labs booth.

Strategy: Since the event was local I looked up #FANIME & #VALORANT on multiple social media platforms. I used #FANIME because both events happened at the San Jose Convention Center. I individually dm’ed 50+ cosplayers if they were interested in the opportunity.

Results: Found 2 Valorant cosplayers & 6 Valorant players for the weekend. Supported the booth for 10 hours over the weekend by answering questions & taking pictures.