Description: Utilize the Super Bowl to generate hype, traffic, and sales at hyperlocal Levi’s stores.

Challenge: Airbrush customization cannot include any 49ers & Chiefs official logos, mascots, or player names / numbers.

Strategy: Individuals who purchased a new jean or trucker would have the opportunity to airbrush customize their new product with 49ers or Chiefs customization.

Results:

• Sales)17.3%+ Increase

• Traffic) 11%+ Increase

• Conversion) 15.2%+ Increase