Description: The stylists are the face of our stores! When we open a store, we want to be more than just another place that sells clothes. We want to be part of the community and you are the gateway to its members. This series is to put stylists at the center, while also helping to drive the brand and our relentless celebration of originality. Stylists will leverage your own social platforms to share your insider knowledge to educate your followers on topics like the season's must-haves, how to style, latest loyalty benefits, new services, and more.

Challenge: Support key brand objectives while driving awareness of priority
messages and in-store traffic.

Strategy:

• Rewards) Total of $700 will be given away to 3 stylists per month!

• Website) Everyone will always have the opportunity for their content to be posted on the Levi.com on a scrolling carousel and various placement on our owned channels. .

• Grand Prize) Once a year we want to fly out a Stylist Ambassador winner and 1 guest to attend an event at Levi's Stadium and get a tour of the corporate office and Eureka Innovation Center.

• Content Series) We want to utilize the Stylist Ambassador Program as a pipeline for the Stylist and Tailor Profile Series. The content posted will help us understand the stylist’s personality, skills, and overall knowledge about the brand.

Results:

• 40+ content pieces sent to us monthly from 25 unique stores! Before we only receiving 1-4 posts per month!