Youth Marketing Connect

Description: YMC is a marketing agency that I worked closely with to target our Gen Z market. The agency would propose new student ambassadors each school year, we’d go through an approval process, and then support the students make content for our local Levi’s stores.

Challenge: Finding good collegiate ambassadors who were local to Levi’s stores to created fun and genuine content.

Strategy: Reviewing each students social media page and figuring out how far away each school is from a Levi store.

Results:

  • Supported with 25 unique store visits. Meaning, I would communicate with the store manager and student ambassador separately to find the best time for both parties. Then, the student would go into the store and create content on a few seasonal pieces. The content would be sent to us for review before the influencer would post it. I would then call the store later to pay for the ambassadors clothes for the content piece.

  • Reviewed 100+ student social media platform to find the correct ambassador.