WORLDS EVENT 2020

CHALLENGE: Creating an online and interactive month long event for the League of Legends World Championship

STRATEGY: Develop a marketing plan and schedule for the month long event. Watch parties, predictions, and a 1v1 tournament were the main events. Reach out to alumni and sponsors for a bit of prizing to motivate more participation.

RESULTS: $100+ in prizing | 25+ 1v1 participants | 40+ students actively participating in weekly predictions